Hackings Brand-Equity Nexus.

Cyberattacks can significantly affect brand reputation, but companies can take measures to repair the damage.

Detalles Bibliográficos
Publicado en:	Computer (00189162) Vol. 51; no. 3; pp. 74 - 78
Autores principales:	Kshetri, Nir, Voas, Jeffrey
Formato:	Artículo
Publicado:	IEEE Mar2018
Materias:	Computer crimes Computer hacking Cyberterrorism Brand equity
Acceso en línea:	Ver este registro en EBSCOhost

Descripción
Sumario:	Cyberattacks can significantly affect brand reputation, but companies can take measures to repair the damage.