Hackings Brand-Equity Nexus.

Cyberattacks can significantly affect brand reputation, but companies can take measures to repair the damage.

Bibliographic Details
Published in:	Computer (00189162) Vol. 51; no. 3; pp. 74 - 78
Main Authors:	Kshetri, Nir, Voas, Jeffrey
Format:	Article
Published:	IEEE Mar2018
Subjects:	Computer crimes Computer hacking Cyberterrorism Brand equity
Online Access:	View this record in EBSCOhost

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