How Digital Advertising Markets Really Work.
The article offers information on how digital advertising markets really work. Topics include that advertising campaigns used to be planned and managed by media buyer, digital advertising which is automated, data-driven, and opaque in its mechanics; discussing that consumers get to search the intern...
| Publicado en: | American Prospect Vol. 30; no. 3; pp. 25 - 29 |
|---|---|
| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
American Prospect
Summer2019
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The article offers information on how digital advertising markets really work. Topics include that advertising campaigns used to be planned and managed by media buyer, digital advertising which is automated, data-driven, and opaque in its mechanics; discussing that consumers get to search the internet and connect with friends for free; and also mentions that prices that any company is able to find for its ads depend on several factors such as the ability to identify who is loading the page. |
|---|