How Digital Advertising Markets Really Work.
The article offers information on how digital advertising markets really work. Topics include that advertising campaigns used to be planned and managed by media buyer, digital advertising which is automated, data-driven, and opaque in its mechanics; discussing that consumers get to search the intern...
| Publicado en: | American Prospect Vol. 30; no. 3; pp. 25 - 29 |
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| Formato: | Artículo |
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American Prospect
Summer2019
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=137424400&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 137424400 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 10497285 ANP jtl: American Prospect issn: 10497285 maglogo: N pubinfo: dt: Summer2019 vid: 30 iid: 3 pid: 2396 pub: American Prospect artinfo: ui: 137424400 ppf: 25 ppct: 4 formats: fmt: @attributes: type: P size: 3.2MB tig: atl: How Digital Advertising Markets Really Work. aug: au: SRINIVASAN, DINA su: United States Advertising Internet marketing Advertising campaigns Advertising rates Advertising effectiveness sug: subj: Advertising United States Outdoor Advertising Other Services Related to Advertising Advertising Material Distribution Services Electronic Shopping Electronic shopping and mail-order houses Internet marketing Advertising campaigns Advertising rates Advertising effectiveness ab: The article offers information on how digital advertising markets really work. Topics include that advertising campaigns used to be planned and managed by media buyer, digital advertising which is automated, data-driven, and opaque in its mechanics; discussing that consumers get to search the internet and connect with friends for free; and also mentions that prices that any company is able to find for its ads depend on several factors such as the ability to identify who is loading the page. pubtype: Periodical doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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