How Digital Advertising Markets Really Work.

The article offers information on how digital advertising markets really work. Topics include that advertising campaigns used to be planned and managed by media buyer, digital advertising which is automated, data-driven, and opaque in its mechanics; discussing that consumers get to search the intern...

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Publicado en:	American Prospect Vol. 30; no. 3; pp. 25 - 29
Autor principal:	SRINIVASAN, DINA
Formato:	Artículo
Publicado:	American Prospect Summer2019
Materias:	United States Advertising Internet marketing Advertising campaigns Advertising rates Advertising effectiveness
Acceso en línea:	Ver este registro en EBSCOhost