Assessing the Efficacy of Consumer Boycotts of U.S. Target Firms: A Shareholder Wealth Analysis.

This article analyzes the effectiveness of 125 U.S. boycotts from 1978 to 2017. On average, the results suggest that actual consumer boycott calls against U.S. target firms (treatment firms) had a negative and statistically significant effect on the shareholder wealth of U.S. target firms. The synth...

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Publicado en:	Southern Economic Journal Vol. 86; no. 2; pp. 503 - 530
Autor principal:	Tomlin, Kasaundra M.
Formato:	Artículo
Publicado:	Wiley-Blackwell Oct2019
Materias:	United States Boycotts Sex discrimination Animal rights Stockholder wealth Abnormal returns
Acceso en línea:	Ver este registro en EBSCOhost