Assessing the Efficacy of Consumer Boycotts of U.S. Target Firms: A Shareholder Wealth Analysis.
This article analyzes the effectiveness of 125 U.S. boycotts from 1978 to 2017. On average, the results suggest that actual consumer boycott calls against U.S. target firms (treatment firms) had a negative and statistically significant effect on the shareholder wealth of U.S. target firms. The synth...
| Publicado en: | Southern Economic Journal Vol. 86; no. 2; pp. 503 - 530 |
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| Formato: | Artículo |
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Wiley-Blackwell
Oct2019
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=138991617&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 138991617 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00384038 SEJ jtl: Southern Economic Journal issn: 00384038 maglogo: N pubinfo: dt: Oct2019 vid: 86 iid: 2 pid: 480 pub: Wiley-Blackwell artinfo: ui: 138991617 10.1002/soej.12389 ppf: 503 ppct: 27 formats: fmt: – @attributes: type: T – @attributes: type: C – @attributes: type: P size: 250KB tig: atl: Assessing the Efficacy of Consumer Boycotts of U.S. Target Firms: A Shareholder Wealth Analysis. aug: au: Tomlin, Kasaundra M. affil: Oakland University, School of Business Administration, 275 Varner Dr., Rochester MI, 48309, USA su: United States Boycotts Sex discrimination Animal rights Stockholder wealth Abnormal returns sug: subj: Boycotts Sex discrimination Animal rights United States Portfolio Management Investment Banking and Securities Dealing Stockholder wealth Abnormal returns keyword: D12 F51 L19 L25 D12 F51 L19 L25 ab: This article analyzes the effectiveness of 125 U.S. boycotts from 1978 to 2017. On average, the results suggest that actual consumer boycott calls against U.S. target firms (treatment firms) had a negative and statistically significant effect on the shareholder wealth of U.S. target firms. The synthetic control method and the placebo tests confirmed that the negative cumulative abnormal returns (CAR) observed here are robust and not due to idiosyncratic shocks unrelated to the announced boycotts. Negative and statistically significant boycott effects were also found for boycott threats and categorical issues related to union issues, animal rights, living wages in less‐developed countries, racial/sexual discrimination, ideological issues, and political/religious boycotts. The results also show that firms with a higher level of competition and advertising activity experienced larger negative boycott effects; and firms with higher net income observed mitigated boycott effects. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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