Assessing the Efficacy of Consumer Boycotts of U.S. Target Firms: A Shareholder Wealth Analysis.

This article analyzes the effectiveness of 125 U.S. boycotts from 1978 to 2017. On average, the results suggest that actual consumer boycott calls against U.S. target firms (treatment firms) had a negative and statistically significant effect on the shareholder wealth of U.S. target firms. The synth...

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Bibliographic Details

Published in:	Southern Economic Journal Vol. 86; no. 2; pp. 503 - 530
Main Author:	Tomlin, Kasaundra M.
Format:	Article
Published:	Wiley-Blackwell Oct2019
Subjects:	United States Boycotts Sex discrimination Animal rights Stockholder wealth Abnormal returns
Online Access:	View this record in EBSCOhost