Search and Wholesale Price Discrimination.
Firms often choose not to post prices in wholesale markets, and buyers must incur costs to discover prices. Inspired by evidence of customized pricing (e.g., some customers pay up to 70% more than others) and search costs, I estimate a search model to study how personalized pricing impacts efficienc...
| Publicado en: | RAND Journal of Economics (Wiley-Blackwell) Vol. 51; no. 2; pp. 346 - 375 |
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| Formato: | Artículo |
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Wiley-Blackwell
Jun2020
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=143852194&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 143852194 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 07416261 56RJ jtl: RAND Journal of Economics (Wiley-Blackwell) issn: 07416261 maglogo: Y pubinfo: dt: Jun2020 vid: 51 iid: 2 pid: 480 pub: Wiley-Blackwell artinfo: ui: 143852194 10.1111/1756-2171.12317 ppf: 346 ppct: 29 formats: fmt: – @attributes: type: T – @attributes: type: C – @attributes: type: P size: 732KB tig: atl: Search and Wholesale Price Discrimination. aug: au: Marshall, Guillermo affil: Sauder School of Business, University of British Columbia su: Price discrimination Wholesale prices Price cutting Market pricing sug: subj: Price discrimination Wholesale prices Price cutting Market pricing ab: Firms often choose not to post prices in wholesale markets, and buyers must incur costs to discover prices. Inspired by evidence of customized pricing (e.g., some customers pay up to 70% more than others) and search costs, I estimate a search model to study how personalized pricing impacts efficiency in a wholesale market. I find that price discrimination decreases total surplus by 11.6% and increases the sellers' profits by up to 52.1%. These effects are partially explained by price discrimination softening competition through a decrease in search incentives, illustrating how price discrimination may magnify the efficiency costs of search frictions. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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