Integrating the theory of planned behavior and uses and gratifications to understand music streaming intentions and behavior.
This study tests an expanded theory of planned behavior model (TPB) that includes motives from uses and gratifications (U&G) to predict intentions to use digital music streaming services as well as the time spent listening (TSL). When examined alone, the traditional TPB components were positive pred...
| Publicado en: | Atlantic Journal of Communication Vol. 28; no. 3; pp. 165 - 180 |
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| Autores principales: | , |
| Formato: | Artículo |
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Taylor & Francis Ltd
Jul-Aug2020
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=144501411&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 144501411 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 15456870 U8J jtl: Atlantic Journal of Communication issn: 15456870 maglogo: Y pubinfo: dt: Jul-Aug2020 vid: 28 iid: 3 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 144501411 10.1080/15456870.2020.1718676 ppf: 165 ppct: 15 formats: fmt: – @attributes: type: T – @attributes: type: P size: 1.1MB tig: atl: Integrating the theory of planned behavior and uses and gratifications to understand music streaming intentions and behavior. aug: au: Kinnally, William Bolduc, Heidi affil: University of Central Florida, Orlando, Florida, USA su: Planned behavior theory Attitude (Psychology) Digital music Social attitudes Intention sug: subj: Planned behavior theory Attitude (Psychology) Digital music Social attitudes Intention ab: This study tests an expanded theory of planned behavior model (TPB) that includes motives from uses and gratifications (U&G) to predict intentions to use digital music streaming services as well as the time spent listening (TSL). When examined alone, the traditional TPB components were positive predictors of intentions to use music streaming services. Adding the U&G motives increased the explained variance but only entertainment/mood management and social interaction factors were positive predictors of intentions. Using the traditional TPB to predict TSL revealed a different result. Only the attitudes component from the TPB was significant. After adding U&G motives to the analysis, only attitudes and social interaction emerged as positive predictors of TSL. This study highlights fundamental differences between what drives intentions to use music streaming services as compared to the time they spend using such services. It also indicates that U&G motives can be useful additions when expanding the TPB in the context of new technologies. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Atlantic Journal of Communication is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Atlantic Journal of Communication holder: Taylor & Francis Ltd dt: @attributes: year: 2020 holdings: @attributes: islocal: N |
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