Integrating the theory of planned behavior and uses and gratifications to understand music streaming intentions and behavior.
This study tests an expanded theory of planned behavior model (TPB) that includes motives from uses and gratifications (U&G) to predict intentions to use digital music streaming services as well as the time spent listening (TSL). When examined alone, the traditional TPB components were positive pred...
| Publicado en: | Atlantic Journal of Communication Vol. 28; no. 3; pp. 165 - 180 |
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| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Taylor & Francis Ltd
Jul-Aug2020
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |