Integrating the theory of planned behavior and uses and gratifications to understand music streaming intentions and behavior.

This study tests an expanded theory of planned behavior model (TPB) that includes motives from uses and gratifications (U&G) to predict intentions to use digital music streaming services as well as the time spent listening (TSL). When examined alone, the traditional TPB components were positive pred...

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Bibliographic Details

Published in:	Atlantic Journal of Communication Vol. 28; no. 3; pp. 165 - 180
Main Authors:	Kinnally, William, Bolduc, Heidi
Format:	Article
Published:	Taylor & Francis Ltd Jul-Aug2020
Subjects:	Planned behavior theory Attitude (Psychology) Digital music Social attitudes Intention
Online Access:	View this record in EBSCOhost