Open Captioning as a Means of Communicating Health Information: The Role of Cognitive Load in Processing Entertainment-Education Content.
Despite considerable research on entertainment-education, the influence of cognition on viewer appreciation and learning remains unclear. A pretest-posttest laboratory experiment was conducted to examine the effects of explicit health information embedded in a medical drama via video captioning on t...
| Publicado en: | Journal of Broadcasting & Electronic Media Vol. 64; no. 3; pp. 519 - 540 |
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| Autores principales: | , |
| Formato: | Artículo |
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Broadcast Education Association
Jul2020
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=145753195&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 145753195 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 08838151 JBE jtl: Journal of Broadcasting & Electronic Media issn: 08838151 maglogo: N pubinfo: dt: Jul2020 vid: 64 iid: 3 pid: 86 pub: Broadcast Education Association artinfo: ui: 145753195 10.1080/08838151.2020.1796392 ppf: 519 ppct: 21 formats: tig: atl: Open Captioning as a Means of Communicating Health Information: The Role of Cognitive Load in Processing Entertainment-Education Content. aug: au: Kim, Hyang-Sook Kim, Kyongseok affil: Department of Mass Communication, Towson University, Towson, Maryland, USA su: Cognition Health education Medical communication Closed captioning Health information services Narratives sug: subj: Cognition Health education Post-production and other motion picture and video industries Court Reporting and Stenotype Services Teleproduction and Other Postproduction Services Medical communication Closed captioning Health information services Narratives ab: Despite considerable research on entertainment-education, the influence of cognition on viewer appreciation and learning remains unclear. A pretest-posttest laboratory experiment was conducted to examine the effects of explicit health information embedded in a medical drama via video captioning on the processing of the narrative and health information and acquisition of health knowledge. The captions increased cognitive load for health information processing, facilitating recall, and retention of health knowledge. Neither cognitive load for narrative processing nor narrative absorption differed between the captioned and uncaptioned videos. The findings suggest discrete but complementary areas of cognition for entertainment content designed for health education. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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