Gender portrayals in advertising: stereotypes, inclusive marketing and regulation.
This article evaluates regulatory responses to stereotypical gender portrayals in advertising in the UK before and after the 2019 changes in the Advertising Standards Authority's (ASA) harm and offensiveness framework. It systematises for the first time the ASA's rulings in this territory and brings...
| Publicado en: | Journal of Media Law Vol. 12; no. 1; pp. 78 - 116 |
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| Autores principales: | , |
| Formato: | Artículo |
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Taylor & Francis Ltd
Jul2020
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=146365780&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 146365780 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 17577632 AWW0 jtl: Journal of Media Law issn: 17577632 maglogo: N pubinfo: dt: Jul2020 vid: 12 iid: 1 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 146365780 10.1080/17577632.2020.1783125 ppf: 78 ppct: 38 formats: tig: atl: Gender portrayals in advertising: stereotypes, inclusive marketing and regulation. aug: au: Antoniou, Alexandros Akrivos, Dimitris affil: School of Law, University of Essex, Colchester, UK su: United Kingdom Advertising Standards Authority (Great Britain) Gender stereotypes Gender identity Gender Stereotypes Structural frames sug: subj: Gender stereotypes Gender identity Gender Stereotypes United Kingdom Advertising Standards Authority (Great Britain) Framing Contractors Finish Carpentry Contractors Structural frames keyword: Advertising regulation ASA gender stereotypes harm and offence Advertising regulation ASA gender stereotypes harm and offence ab: This article evaluates regulatory responses to stereotypical gender portrayals in advertising in the UK before and after the 2019 changes in the Advertising Standards Authority's (ASA) harm and offensiveness framework. It systematises for the first time the ASA's rulings in this territory and brings a new perspective in its modern practice by examining it within Deaux and Lewis' theoretical framework on the multicomponent structure of gender stereotypes. We argue that the ASA's new rule and guidelines represent a missed opportunity to take bolder steps against ads that objectify or inappropriately sexualise individuals and are not sufficiently attentive to the multi-faceted nature and fluidity of modern gender identities. We conclude by making recommendations for improving the effectiveness and implementation of the ASA's guidance on the depiction of gender stereotypes. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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