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Gender portrayals in advertising: stereotypes, inclusive marketing and regulation.

This article evaluates regulatory responses to stereotypical gender portrayals in advertising in the UK before and after the 2019 changes in the Advertising Standards Authority's (ASA) harm and offensiveness framework. It systematises for the first time the ASA's rulings in this territory and brings...

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Published in:Journal of Media Law Vol. 12; no. 1; pp. 78 - 116
Main Authors: Antoniou, Alexandros, Akrivos, Dimitris
Format: Article
Published: Taylor & Francis Ltd Jul2020
Subjects:
United Kingdom
Advertising Standards Authority (Great Britain)
Gender stereotypes
Gender identity
Gender
Stereotypes
Structural frames
Online Access:View this record in EBSCOhost

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