Cognitive and motivational factors driving sharing of internet memes.
As naturally occurring examples of folk culture and creativity, internet memes provide a rich testbed to examine the interrelationships among cognitive and motivational factors that influence their impact. In two studies with participants recruited over the internet, we measured a variety of apprais...
| Publicado en: | Memory & Cognition Vol. 49; no. 5; pp. 863 - 873 |
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| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Springer Nature
Jul2021
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=151125792&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 151125792 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 0090502X MEG jtl: Memory & Cognition issn: 0090502X maglogo: N pubinfo: dt: Jul2021 vid: 49 iid: 5 pid: 237 pub: Springer Nature artinfo: ui: 151125792 10.3758/s13421-020-01134-1 ppf: 863 ppct: 10 formats: fmt: – @attributes: type: T – @attributes: type: P size: 803KB tig: atl: Cognitive and motivational factors driving sharing of internet memes. aug: au: Wong, Emily F. Holyoak, Keith J. affil: Department of Psychology, University of California, Los Angeles, 405 Hilgard Ave., 90095-1563, Los Angeles, CA, USA su: Motivation (Psychology) Internet Social media Practical politics Creative ability Metaphor Structural equation modeling Wit & humor Online social networks Cognitive testing sug: subj: Motivation (Psychology) Internet Social media Practical politics Creative ability Metaphor Internet Publishing and Broadcasting and Web Search Portals Wired Telecommunications Carriers Structural equation modeling Wit & humor Online social networks Cognitive testing keyword: Aptness Humor Memes Politics Aptness Humor Memes Politics ab: As naturally occurring examples of folk culture and creativity, internet memes provide a rich testbed to examine the interrelationships among cognitive and motivational factors that influence their impact. In two studies with participants recruited over the internet, we measured a variety of appraisals of both apolitical and political memes with a focus on the role of metaphorical aptness and personal relatability as predictors of comprehensibility and humor. Structural equation modeling was used to analyze interconnections among appraisals. A major network path connects relatability to aptness, which in turn is linked to appraisals of comprehensibility, humor, and propensity to share. For political memes, the congruity of the meme with the person's political position (liberal or conservative) has a powerful but indirect impact on the propensity to share it. These findings indicate that appraisals of memes are based on cognitive and motivational processes that also underlie metaphor comprehension and appreciation of humor. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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