The Power of Fear in Prevention Campaigns: Evaluating the Effectiveness of Loss and Coping Appeals on Pickpocketing Prevention Behavior.
All over the globe, public transport operators face a high level of pickpocketing and the challenge to address this topic through communicative actions. However, little is known about the effectiveness of preventive messages. Informed by health communication theories and based on an online experimen...
| Publicado en: | International Journal of Communication (19328036) Vol. 15; pp. 2418 - 2442 |
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| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
University of Southern California, USC Annenberg Press
2021
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |