The Power of Fear in Prevention Campaigns: Evaluating the Effectiveness of Loss and Coping Appeals on Pickpocketing Prevention Behavior.
All over the globe, public transport operators face a high level of pickpocketing and the challenge to address this topic through communicative actions. However, little is known about the effectiveness of preventive messages. Informed by health communication theories and based on an online experimen...
| Publicado en: | International Journal of Communication (19328036) Vol. 15; pp. 2418 - 2442 |
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| Autores principales: | , |
| Formato: | Artículo |
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University of Southern California, USC Annenberg Press
2021
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=152907072&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 152907072 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 19328036 3836 jtl: International Journal of Communication (19328036) issn: 19328036 maglogo: N pubinfo: dt: 2021 vid: 15 pid: 16336 pub: University of Southern California, USC Annenberg Press artinfo: ui: 152907072 ppf: 2418 ppct: 24 formats: tig: atl: The Power of Fear in Prevention Campaigns: Evaluating the Effectiveness of Loss and Coping Appeals on Pickpocketing Prevention Behavior. aug: au: FRIEMEL, THOMAS N. REICHOW, DENNIS affil: University of Zurich, Switzerland. University of Bremen, Germany. su: Threat (Psychology) Fear Public transit Pickpockets Parallel processing sug: subj: Threat (Psychology) Fear Other Heavy and Civil Engineering Construction Bus and Other Motor Vehicle Transit Systems Mixed Mode Transit Systems Other Urban Transit Systems Urban transit systems Public transit Pickpockets Parallel processing keyword: efficacy extended parallel process model fear pickpocketing preventive campaign messages public transport threat efficacy extended parallel process model fear pickpocketing preventive campaign messages public transport threat ab: All over the globe, public transport operators face a high level of pickpocketing and the challenge to address this topic through communicative actions. However, little is known about the effectiveness of preventive messages. Informed by health communication theories and based on an online experiment (N = 1,938) with a between-subject design, we found that a loss appeal increased the motivation to protect against pickpocketing, while no difference was found between the coping appeal and the control group. As suggested by the extended parallel process model (EPPM), the structural equation model supports the hypothesized crucial role of fear in inducing protection motivation. However, in contrast to the theory, no differences were found for the processes induced by the different messages. Based on these findings, we discuss the power of fear in prevention campaigns and the opportunities and challenges it presents for campaign practices regarding pickpocketing and other topics of prevention behavior. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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