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The Power of Fear in Prevention Campaigns: Evaluating the Effectiveness of Loss and Coping Appeals on Pickpocketing Prevention Behavior.

All over the globe, public transport operators face a high level of pickpocketing and the challenge to address this topic through communicative actions. However, little is known about the effectiveness of preventive messages. Informed by health communication theories and based on an online experimen...

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Published in:International Journal of Communication (19328036) Vol. 15; pp. 2418 - 2442
Main Authors: FRIEMEL, THOMAS N., REICHOW, DENNIS
Format: Article
Published: University of Southern California, USC Annenberg Press 2021
Subjects:
Threat (Psychology)
Fear
Public transit
Pickpockets
Parallel processing
Online Access:View this record in EBSCOhost

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View this record in EBSCOhost