Advertising in an oligopoly with differentiated goods under general demand and cost functions: A differential game approach.
We present an analysis of advertising activities in a dynamic oligopoly with differentiated goods using a differential game approach under general demand and cost functions. The main conclusion is that the memoryless closed‐loop solution and the feedback solution are equivalent when there is no spil...
| Publicado en: | Manchester School (1463-6786) Vol. 89; no. 6; pp. 619 - 640 |
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| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Wiley-Blackwell
Dec2021
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |