Advertising in an oligopoly with differentiated goods under general demand and cost functions: A differential game approach.

We present an analysis of advertising activities in a dynamic oligopoly with differentiated goods using a differential game approach under general demand and cost functions. The main conclusion is that the memoryless closed‐loop solution and the feedback solution are equivalent when there is no spil...

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Bibliographic Details

Published in:	Manchester School (1463-6786) Vol. 89; no. 6; pp. 619 - 640
Main Authors:	Hattori, Masahiko, Tanaka, Yasuhito
Format:	Article
Published:	Wiley-Blackwell Dec2021
Subjects:	Oligopolies Advertising Differential games Cost functions Open innovation
Online Access:	View this record in EBSCOhost