La publicidad en el punto de venta: influencia en la imagen corporal infantil.

Introduction: In this article we study the representation of children's body at the point of sale of children's fashion shops, with the aim of analyzing the body image projected in these establishments aimed at children as consumers and their parents as buyers. Methodology: Through observation as a...

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Detalles Bibliográficos
Publicado en:Revista Latina de Comunicación Social no. 72; pp. 957 - 975
Autores principales: Jiménez-Marín, Gloria, García Medina, Irene, Bellido-Pérez, Elena
Formato: Artículo
Publicado: Revista Latina de Comunicacion Social 2017
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Acceso en línea:Ver este registro en EBSCOhost