La publicidad en el punto de venta: influencia en la imagen corporal infantil.
Introduction: In this article we study the representation of children's body at the point of sale of children's fashion shops, with the aim of analyzing the body image projected in these establishments aimed at children as consumers and their parents as buyers. Methodology: Through observation as a...
| Publicado en: | Revista Latina de Comunicación Social no. 72; pp. 957 - 975 |
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| Autores principales: | , , |
| Formato: | Artículo |
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Revista Latina de Comunicacion Social
2017
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=155809944&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 155809944 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 11385820 3912 jtl: Revista Latina de Comunicación Social issn: 11385820 maglogo: N pubinfo: dt: 2017 iid: 72 pid: 46547 pub: Revista Latina de Comunicacion Social artinfo: ui: 155809944 10.4185/RLCS-2017-1202 ppf: 957 ppct: 18 formats: fmt: @attributes: type: P size: 951KB tig: atl: La publicidad en el punto de venta: influencia en la imagen corporal infantil. aug: au: Jiménez-Marín, Gloria García Medina, Irene Bellido-Pérez, Elena affil: Profesora del Departamento de Comunicación Audiovisual y Publicidad (Facultad de Comunicación) - Universidad de Sevilla, US (España) Profesora del departamento de Business Management - Glasgow Caledonian University, GCU (Reino Unido) Contratada predoctoral en el Departamento de Comunicación Audiovisual y Publicidad (Facultad de Comunicación) - Universidad de Sevilla, US (España) su: Body image Adult children Eating disorders Child consumers Point-of-sale systems sug: subj: Body image Adult children Eating disorders Computer Terminal and Other Computer Peripheral Equipment Manufacturing Computer and peripheral equipment manufacturing Child consumers Point-of-sale systems keyword: advertising body image childrens' fashion health kids advertising body image childrens' fashion health imagen corporal kids merchandising moda infantil niños publicidad salud advertising body image childrens' fashion health kids advertising body image childrens' fashion health imagen corporal kids merchandising moda infantil niños publicidad salud ab: Introduction: In this article we study the representation of children's body at the point of sale of children's fashion shops, with the aim of analyzing the body image projected in these establishments aimed at children as consumers and their parents as buyers. Methodology: Through observation as a method, a series of variables (thinness, height, etc.) applied to the components of the point of sale have been analyzed. This analysis was carried out on a sample of 50 establishments belonging to 18 brands of children's fashion. Results and conclusions: The results obtained explained the realities analyzed in previous research, such as the disaffection of children by their body or related eating disorders, since most establishments tend to generate images of unreal adult children. pubtype: Academic Journal doctype: Article src: R language: Spanish refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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