Getting started with TikTok for library marketing.
Many libraries are turning to rapidly-growing social media app TikTok to marketing their services, but joining can be intimidating and a lot of work. Nicholls Library has used the app to promote their services on campus, gaining recognition among students, but not without clear goals and expectation...
| Publicado en: | Public Services Quarterly Vol. 18; no. 1; pp. 59 - 65 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
Jan-Mar2022
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| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | Many libraries are turning to rapidly-growing social media app TikTok to marketing their services, but joining can be intimidating and a lot of work. Nicholls Library has used the app to promote their services on campus, gaining recognition among students, but not without clear goals and expectations. In this column, the social media chair at Nicholls Library discusses strategies for getting started with TikTok. |
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