Getting started with TikTok for library marketing.
Many libraries are turning to rapidly-growing social media app TikTok to marketing their services, but joining can be intimidating and a lot of work. Nicholls Library has used the app to promote their services on campus, gaining recognition among students, but not without clear goals and expectation...
| Published in: | Public Services Quarterly Vol. 18; no. 1; pp. 59 - 65 |
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| Format: | Article |
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Taylor & Francis Ltd
Jan-Mar2022
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| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=156055200&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 156055200 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 15228959 8BR jtl: Public Services Quarterly issn: 15228959 maglogo: N pubinfo: dt: Jan-Mar2022 vid: 18 iid: 1 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 156055200 10.1080/15228959.2021.2008286 ppf: 59 ppct: 6 formats: tig: atl: Getting started with TikTok for library marketing. aug: au: Stephens, Rob affil: Research & Instruction Librarian and Outreach Coordinator, Nicholls State University, Thibodaux, LA, USA su: Libraries Social media Marketing Marketing strategy Application software sug: subj: Libraries Social media Marketing Custom Computer Programming Services Software publishers (except video game publishers) Software Publishers Commercial and Institutional Building Construction Libraries Libraries and Archives Marketing Consulting Services Marketing strategy Application software keyword: academic library Nicholls State University social media TikTok academic library Nicholls State University social media TikTok ab: Many libraries are turning to rapidly-growing social media app TikTok to marketing their services, but joining can be intimidating and a lot of work. Nicholls Library has used the app to promote their services on campus, gaining recognition among students, but not without clear goals and expectations. In this column, the social media chair at Nicholls Library discusses strategies for getting started with TikTok. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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