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Getting started with TikTok for library marketing.

Many libraries are turning to rapidly-growing social media app TikTok to marketing their services, but joining can be intimidating and a lot of work. Nicholls Library has used the app to promote their services on campus, gaining recognition among students, but not without clear goals and expectation...

Full description

Published in:Public Services Quarterly Vol. 18; no. 1; pp. 59 - 65
Main Author: Stephens, Rob
Format: Article
Published: Taylor & Francis Ltd Jan-Mar2022
Subjects:
Libraries
Social media
Marketing
Marketing strategy
Application software
Online Access:View this record in EBSCOhost