Colour coding subtitles in multilingual films – a reception study.

Multilingual films do not always travel well across borders. When translated, multilingualism may become neutralised and washed out. In subtitling, multiple languages used in the original are usually not marked in any way in the target subtitles. This results in neutralisation and linguistic homogen...

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Publicado en:Perspectives: Studies in Translatology Vol. 30; no. 3; pp. 520 - 537
Autores principales: Szarkowska, Agnieszka, Boczkowska, Julianna
Formato: Artículo
Publicado: Taylor & Francis Ltd Jun2022
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Acceso en línea:Ver este registro en EBSCOhost
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      dt: Jun2022
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        157269659
        10.1080/0907676X.2020.1853186
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        atl: Colour coding subtitles in multilingual films – a reception study.
      aug:
        au:
          Szarkowska, Agnieszka
          Boczkowska, Julianna
        affil: Institute of Applied Linguistics, University of Warsaw, Warsaw, Poland
      su:
        Video coding
        Cognitive load
        Color
        Nature reserves
        Film adaptations
        Multilingualism
      sug:
        subj:
          Video coding
          Cognitive load
          Color
          Nature reserves
          Film adaptations
          Multilingualism
      keyword:
        cognitive load
        colour coding
        immersion
        immersive tendency
        subtitling
      ab: Multilingual films do not always travel well across borders. When translated, multilingualism may become neutralised and washed out. In subtitling, multiple languages used in the original are usually not marked in any way in the target subtitles. This results in neutralisation and linguistic homogenisation, whereby target viewers may not even realise that different languages are spoken in the film. In this study, we test a new solution aimed to help preserve the multilingual nature of films in interlingual subtitling: the strategy of colour coding. To gauge the impact of colour coding on viewers, we conducted a survey-based reception study on a group of 52 Polish hearing speakers who watched a multilingual film with interlingual subtitles in two versions: one where subtitles were coloured, i.e. each language was marked with a different colour, and the other, control condition, where the subtitles were traditionally white. We measured participants' immersive tendency, immersion, comprehension, and cognitive load. While colour coding did not have a significant impact on immersion, we found that individuals with a lower tendency for immersion reported higher immersion levels when watching coloured subtitles. Our results may contribute to the discussion how to render the multilingual nature of films in interlingual subtitling.
      pubtype: Academic Journal
      doctype: Article
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    language: English
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      custom: Copyright of Perspectives: Studies in Translatology is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use.
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