Brown in the black with new campaign.
The article reports that Transworld will launch a new advertising campaign in July 2005 to promote author Dan Brown's backlist. The publisher will run a 500-site national outdoor campaign highlighting all four of the author's books, under the strapline Brown is the new black. The publisher has timed...
| Publicado en: | Bookseller no. 5175; p. 9 |
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| Formato: | Artículo |
| Publicado: |
Bookseller Media Ltd
4/22/2005
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The article reports that Transworld will launch a new advertising campaign in July 2005 to promote author Dan Brown's backlist. The publisher will run a 500-site national outdoor campaign highlighting all four of the author's books, under the strapline Brown is the new black. The publisher has timed the adverts to coincide with the release of "Harry Potter and the Half-Blood Prince," and hopes to generate additional sales of Brown's titles from the increased traffic expected in bookshops. |
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