Brown in the black with new campaign.
The article reports that Transworld will launch a new advertising campaign in July 2005 to promote author Dan Brown's backlist. The publisher will run a 500-site national outdoor campaign highlighting all four of the author's books, under the strapline Brown is the new black. The publisher has timed...
| Published in: | Bookseller no. 5175; p. 9 |
|---|---|
| Format: | Article |
| Published: |
Bookseller Media Ltd
4/22/2005
|
| Subjects: | |
| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=16888220&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 16888220 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00067539 IYR jtl: Bookseller issn: 00067539 maglogo: N pubinfo: dt: 4/22/2005 iid: 5175 pid: 75456 pub: Bookseller Media Ltd artinfo: ui: 16888220 ppf: 9 ppct: 0 formats: fmt: @attributes: type: T tig: atl: Brown in the black with new campaign. aug: su: Author-publisher relations Advertising campaigns Publishing Brown, Dan, 1964- Books Bookstores sug: subj: Author-publisher relations Advertising campaigns Publishing Brown, Dan, 1964- Books Bookstores ab: The article reports that Transworld will launch a new advertising campaign in July 2005 to promote author Dan Brown's backlist. The publisher will run a 500-site national outdoor campaign highlighting all four of the author's books, under the strapline Brown is the new black. The publisher has timed the adverts to coincide with the release of "Harry Potter and the Half-Blood Prince," and hopes to generate additional sales of Brown's titles from the increased traffic expected in bookshops. pubtype: Trade Publication doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Bookseller is the property of Bookseller Media Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Bookseller holder: Bookseller Media Ltd dt: @attributes: year: 2005 holdings: @attributes: islocal: N |
|---|