Brown in the black with new campaign.
The article reports that Transworld will launch a new advertising campaign in July 2005 to promote author Dan Brown's backlist. The publisher will run a 500-site national outdoor campaign highlighting all four of the author's books, under the strapline Brown is the new black. The publisher has timed...
| Publicado en: | Bookseller no. 5175; p. 9 |
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| Formato: | Artículo |
| Publicado: |
Bookseller Media Ltd
4/22/2005
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |