TV ad puts Cox atop charts.

This article reports that HarperCollins Publishers Inc.'s TV advertisement for Josephine Cox's new hardback, "The Journey," aired during ITV daytime schedules in a bid to reach her core readership of mums with families. The 20-second ad featured a graveyard scene from the book with a voiceover to ta...

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Detalles Bibliográficos
Publicado en:	Bookseller no. 5178; pp. 30 - 32
Autor principal:	Bury, Liz
Formato:	Artículo
Publicado:	Bookseller Media Ltd 5/13/2005
Materias:	HarperCollins Publishers LLC Cox, Josephine Booksellers & bookselling Journey, The (Book) Periodical circulation Readership surveys Television advertising
Acceso en línea:	Ver este registro en EBSCOhost

Descripción
Sumario:	This article reports that HarperCollins Publishers Inc.'s TV advertisement for Josephine Cox's new hardback, "The Journey," aired during ITV daytime schedules in a bid to reach her core readership of mums with families. The 20-second ad featured a graveyard scene from the book with a voiceover to tantalise readers about a secret in the plot. It ran during the week leading up to Mother's Day on March 6, and tagged publisher Waterstone's, which put "The Journey" into its half-price Book of the Week promotion that week.