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TV ad puts Cox atop charts.

This article reports that HarperCollins Publishers Inc.'s TV advertisement for Josephine Cox's new hardback, "The Journey," aired during ITV daytime schedules in a bid to reach her core readership of mums with families. The 20-second ad featured a graveyard scene from the book with a voiceover to ta...

Full description

Published in:Bookseller no. 5178; pp. 30 - 32
Main Author: Bury, Liz
Format: Article
Published: Bookseller Media Ltd 5/13/2005
Subjects:
HarperCollins Publishers LLC
Cox, Josephine
Booksellers & bookselling
Journey, The (Book)
Periodical circulation
Readership surveys
Television advertising
Online Access:View this record in EBSCOhost
Summary:This article reports that HarperCollins Publishers Inc.'s TV advertisement for Josephine Cox's new hardback, "The Journey," aired during ITV daytime schedules in a bid to reach her core readership of mums with families. The 20-second ad featured a graveyard scene from the book with a voiceover to tantalise readers about a secret in the plot. It ran during the week leading up to Mother's Day on March 6, and tagged publisher Waterstone's, which put "The Journey" into its half-price Book of the Week promotion that week.