TV ad puts Cox atop charts.
This article reports that HarperCollins Publishers Inc.'s TV advertisement for Josephine Cox's new hardback, "The Journey," aired during ITV daytime schedules in a bid to reach her core readership of mums with families. The 20-second ad featured a graveyard scene from the book with a voiceover to ta...
| Published in: | Bookseller no. 5178; pp. 30 - 32 |
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| Format: | Article |
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Bookseller Media Ltd
5/13/2005
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| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=17169614&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 17169614 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00067539 IYR jtl: Bookseller issn: 00067539 maglogo: N pubinfo: dt: 5/13/2005 iid: 5178 pid: 75456 pub: Bookseller Media Ltd artinfo: ui: 17169614 ppf: 30 ppct: 2 formats: fmt: @attributes: type: T tig: atl: TV ad puts Cox atop charts. aug: au: Bury, Liz su: HarperCollins Publishers LLC Cox, Josephine Booksellers & bookselling Journey, The (Book) Periodical circulation Readership surveys Television advertising sug: subj: HarperCollins Publishers LLC Cox, Josephine Booksellers & bookselling Journey, The (Book) Periodical circulation Readership surveys Television advertising ab: This article reports that HarperCollins Publishers Inc.'s TV advertisement for Josephine Cox's new hardback, "The Journey," aired during ITV daytime schedules in a bid to reach her core readership of mums with families. The 20-second ad featured a graveyard scene from the book with a voiceover to tantalise readers about a secret in the plot. It ran during the week leading up to Mother's Day on March 6, and tagged publisher Waterstone's, which put "The Journey" into its half-price Book of the Week promotion that week. pubtype: Trade Publication doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Bookseller is the property of Bookseller Media Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Bookseller holder: Bookseller Media Ltd dt: @attributes: year: 2005 holdings: @attributes: islocal: N |
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