Exploring consumer vulnerability in the consumption of menstrual products: Insights from a developing country.
Consumer experiences in the consumption of menstrual products and the factors that underpin consumer vulnerability in the consumption process have largely been overlooked in marketing research. This research addresses this gap by examining consumer experiences of vulnerability in the consumption of...
| Publicado en: | Health Marketing Quarterly Vol. 40; no. 4; pp. 396 - 415 |
|---|---|
| Autores principales: | , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Taylor & Francis Ltd
Oct-Dec2023
|
| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | Consumer experiences in the consumption of menstrual products and the factors that underpin consumer vulnerability in the consumption process have largely been overlooked in marketing research. This research addresses this gap by examining consumer experiences of vulnerability in the consumption of menstrual products in a developing country context. Data from in-depth interviews and netnography reveals women's embodied experiences of vulnerability, with structural barriers, such as regulatory gaps and exclusionary marketing practices adversely affecting the women's physical and emotional well-being. Contributions to consumer vulnerability literature and implications for health marketing and policy are discussed. |
|---|