Exploring consumer vulnerability in the consumption of menstrual products: Insights from a developing country.
Consumer experiences in the consumption of menstrual products and the factors that underpin consumer vulnerability in the consumption process have largely been overlooked in marketing research. This research addresses this gap by examining consumer experiences of vulnerability in the consumption of...
| Publicado en: | Health Marketing Quarterly Vol. 40; no. 4; pp. 396 - 415 |
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| Autores principales: | , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Taylor & Francis Ltd
Oct-Dec2023
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=173321492&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 173321492 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 07359683 HMQ jtl: Health Marketing Quarterly issn: 07359683 maglogo: N pubinfo: dt: Oct-Dec2023 vid: 40 iid: 4 pid: 377 pub: Taylor & Francis Ltd place: Philadelphia, Pennsylvania artinfo: ui: 173321492 162913728 173321492 173321492 10.1080/07359683.2023.2193075 173321492 ppf: 396 ppct: 19 formats: tig: atl: Exploring consumer vulnerability in the consumption of menstrual products: Insights from a developing country. aug: au: Ndichu, Edna G. Upadhyaya, Shikha affil: School of Business, Whitworth University, Spokane, WA, USA sug: subj: Consumer Attitudes Vulnerability Menstrual Hygiene Products Developing Countries Human Interviews Women's Health Intersectionality Funding Source Health Insurance Exchanges Health Policy Marketing Qualitative Studies Psychological Well-Being Convenience Sample Kenya Socioeconomic Factors Data Analysis Software Thematic Analysis Emotional Regulation ab: Consumer experiences in the consumption of menstrual products and the factors that underpin consumer vulnerability in the consumption process have largely been overlooked in marketing research. This research addresses this gap by examining consumer experiences of vulnerability in the consumption of menstrual products in a developing country context. Data from in-depth interviews and netnography reveals women's embodied experiences of vulnerability, with structural barriers, such as regulatory gaps and exclusionary marketing practices adversely affecting the women's physical and emotional well-being. Contributions to consumer vulnerability literature and implications for health marketing and policy are discussed. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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