Exploring consumer vulnerability in the consumption of menstrual products: Insights from a developing country.
Consumer experiences in the consumption of menstrual products and the factors that underpin consumer vulnerability in the consumption process have largely been overlooked in marketing research. This research addresses this gap by examining consumer experiences of vulnerability in the consumption of...
| Published in: | Health Marketing Quarterly Vol. 40; no. 4; pp. 396 - 415 |
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| Main Authors: | , |
| Format: | research tables/charts Journal Article |
| Published: |
Taylor & Francis Ltd
Oct-Dec2023
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| Online Access: | View this record in EBSCOhost |