Social class, smartphone advertising exposure, self‐esteem, and materialism: The case of children in Lebanon.

The current compounded economic crisis in Lebanon has increased poverty rates and widened the gap between families of different socioeconomic classes. Little is known about the impact of advertising, particularly smartphone advertising, on the self‐esteem and materialism levels of children in develo...

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Detalles Bibliográficos
Publicado en:DOMES: Digest of Middle East Studies Vol. 33; no. 3; pp. 282 - 303
Autor principal: Sayah, Rita
Formato: Artículo
Publicado: Wiley-Blackwell Jul2024
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Acceso en línea:Ver este registro en EBSCOhost