Social class, smartphone advertising exposure, self‐esteem, and materialism: The case of children in Lebanon.
The current compounded economic crisis in Lebanon has increased poverty rates and widened the gap between families of different socioeconomic classes. Little is known about the impact of advertising, particularly smartphone advertising, on the self‐esteem and materialism levels of children in develo...
| Publicado en: | DOMES: Digest of Middle East Studies Vol. 33; no. 3; pp. 282 - 303 |
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| Formato: | Artículo |
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Wiley-Blackwell
Jul2024
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=178442239&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 178442239 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 10604367 S2B jtl: DOMES: Digest of Middle East Studies issn: 10604367 maglogo: Y pubinfo: dt: Jul2024 vid: 33 iid: 3 pid: 480 pub: Wiley-Blackwell artinfo: ui: 178442239 10.1111/dome.12329 ppf: 282 ppct: 21 formats: fmt: – @attributes: type: T – @attributes: type: C – @attributes: type: P size: 2MB tig: atl: Social class, smartphone advertising exposure, self‐esteem, and materialism: The case of children in Lebanon. aug: au: Sayah, Rita affil: Beyrouth Governorate, Beirut, Lebanon su: Lebanon Upper class Social classes Poverty rate Financial crises Self-esteem Materialism Developing countries Smartphones sug: subj: Upper class Social classes Poverty rate Financial crises Self-esteem Materialism Lebanon Developing countries Smartphones keyword: advertising children materialism self‐esteem smartphones autoestima clase materialismo niños publicidad 儿童 广告 智能手机 物质主义 自尊 阶级 advertising children materialism self‐esteem smartphones autoestima clase materialismo niños publicidad 儿童 广告 智能手机 物质主义 自尊 阶级 ab: The current compounded economic crisis in Lebanon has increased poverty rates and widened the gap between families of different socioeconomic classes. Little is known about the impact of advertising, particularly smartphone advertising, on the self‐esteem and materialism levels of children in developing countries like Lebanon. This study aimed to measure the differences among children coming from lower and upper socioeconomic classes in the following: smartphone advertising exposure, materialism and self‐esteem, vulnerability to the effects of smartphone advertising exposure on materialism, and vulnerability to the effects of materialism on self‐esteem. It was found that advertising affected negatively the self‐esteem of the children coming from lower social classes, including the "newly poor," because in the current economic situation, children who are more exposed to advertising are more likely to believe in advertising, have lower self‐satisfaction, and believe themselves to be inferior for not owning the various products that are advertised, which lead them to become more materialistic than children from wealthier families. On the other hand, advertising had a reinforcing effect on materialism among more affluent children. In addition, and contrary to the expected, children from higher social classes, and not children from deprived households, were more susceptible to the impact of advertising on materialism. These findings enlighten us on the significant role that today's advertising plays in societies with wide socioeconomic disparities. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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