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Enhancing organizational sustainable innovation performance through organizational readiness for big data analytics.

Organizations must employ big data analytics to maintain sustained innovation in the highly dynamic and evolving business landscape. Even though BDA has a transformative power to revolutionize how businesses do things and engage with their customers' adopting BDA has faced significant challenges, es...

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Published in:Humanities & Social Sciences Communications Vol. 11; no. 1; pp. 1 - 16
Main Authors: Arshad, Muhammad, Qadir, Aneela, Ahmad, Waqar, Rafique, Muhammad
Format: Article
Published: Springer Nature 7/23/2024
Subjects:
Preparedness
Big data
Organizational performance
Structural equation modeling
Sampling errors
Developing countries
Online Access:View this record in EBSCOhost