Enhancing organizational sustainable innovation performance through organizational readiness for big data analytics.

Organizations must employ big data analytics to maintain sustained innovation in the highly dynamic and evolving business landscape. Even though BDA has a transformative power to revolutionize how businesses do things and engage with their customers' adopting BDA has faced significant challenges, es...

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Publicado en:	Humanities & Social Sciences Communications Vol. 11; no. 1; pp. 1 - 16
Autores principales:	Arshad, Muhammad, Qadir, Aneela, Ahmad, Waqar, Rafique, Muhammad
Formato:	Artículo
Publicado:	Springer Nature 7/23/2024
Materias:	Preparedness Big data Organizational performance Structural equation modeling Sampling errors Developing countries
Acceso en línea:	Ver este registro en EBSCOhost