Enhancing organizational sustainable innovation performance through organizational readiness for big data analytics.

Organizations must employ big data analytics to maintain sustained innovation in the highly dynamic and evolving business landscape. Even though BDA has a transformative power to revolutionize how businesses do things and engage with their customers' adopting BDA has faced significant challenges, es...

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Publicado en:Humanities & Social Sciences Communications Vol. 11; no. 1; pp. 1 - 16
Autores principales: Arshad, Muhammad, Qadir, Aneela, Ahmad, Waqar, Rafique, Muhammad
Formato: Artículo
Publicado: Springer Nature 7/23/2024
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        10.1057/s41599-024-03424-4
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        au:
          Arshad, Muhammad
          Qadir, Aneela
          Ahmad, Waqar
          Rafique, Muhammad
        affil:
          https://ror.org/04rhev598 Business school, Yunnan University of Finance and Economics, 650221, Kunming, China
          https://ror.org/0546x0d08 School of digital economics and trade, Guangzhou Huashang College, 511300, Guangzhou, China
          https://ror.org/04g0mqe67 University of Central Punjab, Lahore, Pakistan
          https://ror.org/017zhmm22 School of Public Policy and Administration, Xian Jiaotong University Xian, 710049, Xian, China
      su:
        Preparedness
        Big data
        Organizational performance
        Structural equation modeling
        Sampling errors
        Developing countries
      sug:
        subj:
          Preparedness
          Big data
          Organizational performance
          Structural equation modeling
          Sampling errors
          Developing countries
      ab: Organizations must employ big data analytics to maintain sustained innovation in the highly dynamic and evolving business landscape. Even though BDA has a transformative power to revolutionize how businesses do things and engage with their customers' adopting BDA has faced significant challenges, especially in developing countries. This research aims to create a theoretical framework to understand how organizational readiness for BDA can influence sustainable innovation performance. Sampling errors were mitigated through a time-lagged study design, and the data was collected in three phases. The test results using Partial Least Squares Structural Equation Modeling show that organizational readiness is a critical mediator, establishing a robust chain between BDA skills and sustainable innovation performance. The results of this study imply the need for organizational foundation and alignment, which are critical to the compelling strategic deployment of BDA for sustainability innovation performance. Thus, this study can offer a valuable contribution to this topic in the future and a profound implication of the phenomenon at receptive stages.
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    language: English
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