The role of sports mega-events in China's unique soft power strategy.
This article investigates the contribution of states' soft power strategies to the process of East Asia's increasing global economic and political significance. We identify hosting sports mega-events as key to such strategies and thereby seek to add to both the literature on regional 'soft power' an...
| Published in: | Humanities & Social Sciences Communications Vol. 11; no. 1; pp. 1 - 10 |
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| Main Authors: | , , |
| Format: | Article |
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Springer Nature
11/26/2024
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| Subjects: | |
| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=181134073&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 181134073 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: MVR0 jtl: Humanities & Social Sciences Communications maglogo: N pubinfo: dt: 11/26/2024 vid: 11 iid: 1 pid: 237 pub: Springer Nature artinfo: ui: 181134073 10.1057/s41599-024-04116-9 ppf: 1 ppct: 9 formats: tig: atl: The role of sports mega-events in China's unique soft power strategy. aug: au: Jeong, Joonoh Grix, Jonathan Grix, Louis affil: https://ror.org/01wjejq96 Institute of States Governance Studies, Yonsei University, Seoul, Korea https://ror.org/02hstj355 Department of Economic, Policy and International Business, Institute of Sport, Manchester Metropolitan University, Manchester, UK https://ror.org/03angcq70 MSc in Global Cooperation & Security, University of Birmingham, Birmingham, UK su: Soft power (Social sciences) National character Computer performance Special events sug: subj: Soft power (Social sciences) National character Computer performance Special events ab: This article investigates the contribution of states' soft power strategies to the process of East Asia's increasing global economic and political significance. We identify hosting sports mega-events as key to such strategies and thereby seek to add to both the literature on regional 'soft power' and acquiring it through sport. Using East Asia as the focus, we concentrate on China's leveraging of the Beijing 2008 and 2022 Olympics for soft power gains. We show that China's propaganda system is also part of their soft power strategy, which tends to focus primarily on domestic soft power. Our findings indicate that China cares about its national image abroad but places greater emphasis on attaining domestic soft power. Knowing that China's understanding of 'soft power' is distinctly different from the 'West' allows greater insight into their approach to regional and international soft power acquisition. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 2024 holdings: @attributes: islocal: N |
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