The role of sports mega-events in China's unique soft power strategy.
This article investigates the contribution of states' soft power strategies to the process of East Asia's increasing global economic and political significance. We identify hosting sports mega-events as key to such strategies and thereby seek to add to both the literature on regional 'soft power' an...
| Publicado en: | Humanities & Social Sciences Communications Vol. 11; no. 1; pp. 1 - 10 |
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| Autores principales: | , , |
| Formato: | Artículo |
| Publicado: |
Springer Nature
11/26/2024
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |