The role of sports mega-events in China's unique soft power strategy.

This article investigates the contribution of states' soft power strategies to the process of East Asia's increasing global economic and political significance. We identify hosting sports mega-events as key to such strategies and thereby seek to add to both the literature on regional 'soft power' an...

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Bibliographic Details

Published in:	Humanities & Social Sciences Communications Vol. 11; no. 1; pp. 1 - 10
Main Authors:	Jeong, Joonoh, Grix, Jonathan, Grix, Louis
Format:	Article
Published:	Springer Nature 11/26/2024
Subjects:	Soft power (Social sciences) National character Computer performance Special events
Online Access:	View this record in EBSCOhost