Moral reframing in contemporary U.S. presidential debates.
Moral reframing is an effective technique at altering the political views of conservatives and liberals. Moral reframing happens when a political position that a voter is opposed to is framed to match that voter's moral values. The present study, which is based on Moral Foundations Theory, investiga...
| Published in: | Atlantic Journal of Communication Vol. 33; no. 1; pp. 94 - 105 |
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| Format: | Article |
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Taylor & Francis Ltd
Jan-Mar2025
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| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=181985415&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 181985415 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 15456870 U8J jtl: Atlantic Journal of Communication issn: 15456870 maglogo: Y pubinfo: dt: Jan-Mar2025 vid: 33 iid: 1 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 181985415 10.1080/15456870.2024.2376584 ppf: 94 ppct: 11 formats: fmt: – @attributes: type: T – @attributes: type: P size: 332KB tig: atl: Moral reframing in contemporary U.S. presidential debates. aug: au: Parmelee, John H. affil: School of Communication, University of North Florida, Jacksonville, Florida, USA su: Moral foundations theory Campaign debates Values (Ethics) Content analysis Encyclopedias & dictionaries sug: subj: Moral foundations theory Campaign debates Values (Ethics) Content analysis Encyclopedias & dictionaries ab: Moral reframing is an effective technique at altering the political views of conservatives and liberals. Moral reframing happens when a political position that a voter is opposed to is framed to match that voter's moral values. The present study, which is based on Moral Foundations Theory, investigates the moral reframing efforts of candidates during U.S. presidential debates to understand how candidates can reach out to those who are not their core supporters. A computational content analysis using the extended Moral Foundations Dictionary examined the debate transcripts and found that Republicans were five times more likely than Democrats to reframe, though both parties were equally negative in sentiment. Also discussed is how reframing varies by candidate, issue, and incumbent vs. challenger status. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Atlantic Journal of Communication is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Atlantic Journal of Communication holder: Taylor & Francis Ltd dt: @attributes: year: 2025 holdings: @attributes: islocal: N |
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