Moral reframing in contemporary U.S. presidential debates.

Moral reframing is an effective technique at altering the political views of conservatives and liberals. Moral reframing happens when a political position that a voter is opposed to is framed to match that voter's moral values. The present study, which is based on Moral Foundations Theory, investiga...

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Detalles Bibliográficos
Publicado en:Atlantic Journal of Communication Vol. 33; no. 1; pp. 94 - 105
Autor principal: Parmelee, John H.
Formato: Artículo
Publicado: Taylor & Francis Ltd Jan-Mar2025
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Acceso en línea:Ver este registro en EBSCOhost