Moral reframing in contemporary U.S. presidential debates.

Moral reframing is an effective technique at altering the political views of conservatives and liberals. Moral reframing happens when a political position that a voter is opposed to is framed to match that voter's moral values. The present study, which is based on Moral Foundations Theory, investiga...

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Bibliographic Details

Published in:	Atlantic Journal of Communication Vol. 33; no. 1; pp. 94 - 105
Main Author:	Parmelee, John H.
Format:	Article
Published:	Taylor & Francis Ltd Jan-Mar2025
Subjects:	Moral foundations theory Campaign debates Values (Ethics) Content analysis Encyclopedias & dictionaries
Online Access:	View this record in EBSCOhost