Personal Branding Strategy in LinkedIn Profile Summary: A Rhetorical Move Analysis.
Today, LinkedIn is a business-focused social media platform widely preferred for professional networking. The discourse produced in a LinkedIn profile summary can significantly enhance one's personal branding. This study examines the personal branding strategies embedded in the move structure of Lin...
| Publicado en: | k@ta Vol. 26; no. 2; pp. 135 - 149 |
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| Autores principales: | , |
| Formato: | Artículo |
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Petra Christian University, Institute of Research & Community Outreach
Dec2024
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=182003025&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 182003025 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 14112639 2SH6 jtl: k@ta issn: 14112639 maglogo: N pubinfo: dt: Dec2024 vid: 26 iid: 2 pid: 31310 pub: Petra Christian University, Institute of Research & Community Outreach artinfo: ui: 182003025 10.9744/kata.26.2.135-148 ppf: 135 ppct: 14 formats: fmt: @attributes: type: P size: 2.4MB tig: atl: Personal Branding Strategy in LinkedIn Profile Summary: A Rhetorical Move Analysis. aug: au: Nursani, Asyipa Hardjanto, Tofan Dwi affil: Universitas Gadjah Mada, Yogyakarta, INDONESIA su: Self-promotion LinkedIn (Web resource) Educational background sug: subj: Self-promotion LinkedIn (Web resource) Educational background keyword: Genre Analysis Personal Branding Profile Summary Rhetorical Move ab: Today, LinkedIn is a business-focused social media platform widely preferred for professional networking. The discourse produced in a LinkedIn profile summary can significantly enhance one's personal branding. This study examines the personal branding strategies embedded in the move structure of LinkedIn profile summaries. A genre analysis approach elaborated with the components of personal branding, provides insights into the creation of an effective profile summary. The results of this study show that the self-strength component is a mandatory element in a profile summary. Strengths can be highlighted by presenting experience, skills, educational background, and position. Additionally, there are optional components that can further enhance personal branding, such as presenting achievements, goals, and unique qualities. These findings serve as a reference for LinkedIn users in developing a stronger personal brand through the creation of an effective and efficient profile summary. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of k@ta is the property of Institute of Research & Community Outreach - Petra Christian University and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: k@ta holder: Institute of Research & Community Outreach - Petra Christian University dt: @attributes: year: 2024 holdings: @attributes: islocal: N |
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