The influence of artificial intelligence on the strategic communication industry.

Artificial intelligence (AI) and the continuous advancements in technology have changed how individuals live and how organisations function. The move to automation questions the need for and value of manual labour, particularly in the field of strategic communication. It has raised concerns about th...

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Detalles Bibliográficos
Publicado en:Communicare Vol. 43; no. 1; pp. 48 - 59
Autores principales: Morapeli, Seriane, Khemisi, Mammiki
Formato: Artículo
Publicado: Communicare, Journal for Communication Sciences in South Africa Aug2024
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Acceso en línea:Ver este registro en EBSCOhost