The influence of artificial intelligence on the strategic communication industry.

Artificial intelligence (AI) and the continuous advancements in technology have changed how individuals live and how organisations function. The move to automation questions the need for and value of manual labour, particularly in the field of strategic communication. It has raised concerns about th...

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Bibliographic Details

Published in:	Communicare Vol. 43; no. 1; pp. 48 - 59
Main Authors:	Morapeli, Seriane, Khemisi, Mammiki
Format:	Article
Published:	Communicare, Journal for Communication Sciences in South Africa Aug2024
Subjects:	Artificial intelligence in industry Strategic communication
Online Access:	View this record in EBSCOhost